Transforming businesses with disruptive media solutions

Totem is a strategic video consultancy that specialises in identifying, building and accelerating disruptive business models for world leading companies. 

Our projects are global in scale; spanning research, analytics, content strategy, production. distribution, training and education.

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Linda Deubel

‎Director of Brands & Marketing

“Simply put, working with Totem was a transformational experience.”



Solving your biggest problems on a case by case basis, with a specialisation in digital media and video models.


Corporate training and creator workshops from basic to advanced.


Comprehensive research and analytics process to identify the unique needs of your business.


Expert keynote speakers and panelists sharing insights into the future of video.


Bespoke solutions from social video strategy to completely new video-centric business models. 


Australia’s first premium content focused Multi-Channel Network accredited by YouTube. We also produce amazing content.

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Our unique cross-industry experience across a diverse range of clients in the Asia Pacific region provides Totem with unparalleled insights in the video space. 

We leverage those insights to drive change and accelerate ROI for our clients across various fields such as; Education, Kids, Entertainment, Sports, Government, Telecommunications and Music.

We love solving complex problems.



Everything we do is backed by data. The Audit is a critical research and analytics process which works to inform any strategic development. It is focused on understanding the business objectives, strategic intent, marketplace insight and all available resources to identify the key opportunities in the social video space both current and future. From there, all other opportunities are unlocked.

Our audits have resulted in significant and rapid acceleration of successful outcomes for our clients, including:

  • New business acquisition

  • New revenue streams

  • Business restructure

  • Company rebrand



We turn opportunities into bespoke solutions that range from social video strategies to completely new video-centric business models.


Using strategic innovation, data and insights, we build a clear roadmap aimed to reduce your costs, accelerate growth and achieve real business outcomes with measurable results.

Our strategic services often  include:

  • Social media marketing strategy

  • Audience growth strategy (YouTube, Instagram, Facebook etc.)

  • Resourcing strategy/ business restructure

  • Distribution strategy

  • Event strategy

  • Influencer strategy

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Creator Training:

We train creators and artists to help them build their channels into lucrative businesses.

Corporate Training:

We identify skill gaps within your organisation and create tailored courses to upskill (from leadership to the front line) and close the gap - bringing your team up to speed on global best practice. Clients include Seven West, Sony Music, BBCW and YouTube, Trade and Investment QLD and National Geographic,

We have over 20 unique modules which can be completely tailored to suit desired objectives and learning outcomes. Modules include:

  • YouTube Audience Growth

  • Content Strategy

  • Paid, Owned and Earned Media

  • Monetisation

  • Digital Rights Management (YouTube)

  • Branding

  • Video Production

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Our experts are frequently invited to share insights on the future of video - as keynote speakers or panelists - at leading industry events from Sydney to San Francisco. 

Examples of past topics:

  • The future of video

  • Global video trends

  • The creator ecosystem

  • The future of education

  • Content strategy for brands

  • Traditional to digital

  • Working with creators



As Australia’s first premium content focused Multi-Channel Network accredited by YouTube, Totem are specialists in Audience Development, Digital Rights and Asset Management - representing the best content in the video entertainment space.


We also make content, (if it is coupled with our strategies) - Totem  produced content has received over 200 million views.

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Established the first premium content  YouTube multi channel network in APAC


Became the first YouTube certified company in Australia

Invited by YouTube to start a business to help grow their footprint in APAC


2014 - 2017

Worked with APAC leaders across Education, Kids, FTA, PTV, VOD, Music, Sports, Government, Telco, Distribution and Entertainment


Moved out of physical office. Operate 100% from the cloud.

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By operating 100% digitally, we don’t just read about trends online, we travel to them, to discover who brought them to life. This is how we find and work with some of the best consultants in the world. We operate across US, EMEA and APAC markets giving us greater insight into global and local trends than ever before, creating a global network of industry leaders who want to change the world, one video at a time.


contact us.

To maintain the calibre of our work, Totem partners with a limited number of clients per year. Availability for 2020 is limited.

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We proudly support our friends at AIME, the Australia Indigenous Mentoring Experience. An organisation committed to ending the cycle of disadvantage between the haves and the have-nots, through mentoring.