Transforming businesses with disruptive media solutions
Totem is a strategic video consultancy that specialises in identifying, building and accelerating disruptive business models for world leading companies.
Our projects are global in scale; spanning research, analytics, content strategy, production. distribution, training and education.
Director of Brands & Marketing
“Simply put, working with Totem was a transformational experience.”
Our unique cross-industry experience across a diverse range of clients in the Asia Pacific region provides Totem with unparalleled insights in the video space.
We leverage those insights to drive change and accelerate ROI for our clients across various fields such as; Education, Kids, Entertainment, Sports, Government, Telecommunications and Music.
We love solving complex problems.
Everything we do is backed by data. The Audit is a critical research and analytics process which works to inform any strategic development. It is focused on understanding the business objectives, strategic intent, marketplace insight and all available resources to identify the key opportunities in the social video space both current and future. From there, all other opportunities are unlocked.
Our audits have resulted in significant and rapid acceleration of successful outcomes for our clients, including:
New business acquisition
New revenue streams
We turn opportunities into bespoke solutions that range from social video strategies to completely new video-centric business models.
Using strategic innovation, data and insights, we build a clear roadmap aimed to reduce your costs, accelerate growth and achieve real business outcomes with measurable results.
Our strategic services often include:
Social media marketing strategy
Audience growth strategy (YouTube, Instagram, Facebook etc.)
Resourcing strategy/ business restructure
We train creators and artists to help them build their channels into lucrative businesses.
We identify skill gaps within your organisation and create tailored courses to upskill (from leadership to the front line) and close the gap - bringing your team up to speed on global best practice. Clients include Seven West, Sony Music, BBCW and YouTube, Trade and Investment QLD and National Geographic,
We have over 20 unique modules which can be completely tailored to suit desired objectives and learning outcomes. Modules include:
YouTube Audience Growth
Paid, Owned and Earned Media
Digital Rights Management (YouTube)
Our experts are frequently invited to share insights on the future of video - as keynote speakers or panelists - at leading industry events from Sydney to San Francisco.
Examples of past topics:
The future of video
Global video trends
The creator ecosystem
The future of education
Content strategy for brands
Traditional to digital
Working with creators
As Australia’s first premium content focused Multi-Channel Network accredited by YouTube, Totem are specialists in Audience Development, Digital Rights and Asset Management - representing the best content in the video entertainment space.
We also make content, (if it is coupled with our strategies) - Totem produced content has received over 200 million views.
Established the first premium content YouTube multi channel network in APAC
Became the first YouTube certified company in Australia
Invited by YouTube to start a business to help grow their footprint in APAC
2014 - 2017
Worked with APAC leaders across Education, Kids, FTA, PTV, VOD, Music, Sports, Government, Telco, Distribution and Entertainment
Moved out of physical office. Operate 100% from the cloud.
By operating 100% digitally, we don’t just read about trends online, we travel to them, to discover who brought them to life. This is how we find and work with some of the best consultants in the world. We operate across US, EMEA and APAC markets giving us greater insight into global and local trends than ever before, creating a global network of industry leaders who want to change the world, one video at a time.
To maintain the calibre of our work, Totem partners with a limited number of clients per year. Availability for 2020 is limited.
We proudly support our friends at AIME, the Australia Indigenous Mentoring Experience. An organisation committed to ending the cycle of disadvantage between the haves and the have-nots, through mentoring.