We build digital media brands that scale.
From consulting and content to distribution and rights, Totem delivers the strategy, systems and execution to accelerate growth.
Consulting
Global Growth, Delivered End-to-End
Our consulting combines audience insight, platform intelligence and operational expertise to futureproof content businesses. We craft data-driven strategies, build internal capability and execute across platforms accelerating digital transformation and growth.
Our Model
As the global leader in social-video strategy, with 15 years of cross-continent expertise, we embed strategy and execution in a continuous loop of Discover, Think, Build, and Deliver, ensuring every insight becomes action and every action drives measurable growth.
Audit & Analysis
Audit your content, channels, operating model and the competitive landscape to identify new opportunities. Uncovering gaps and opportunities that align with your objectives to unlock growth.
Audience-First Strategy
Develop audience-first strategies and business models, design platform-native content formats and understand platform priorities and the metrics that drive engagement and audience growth.
Implementation & Optimization
Map teams and workflow models to accelerate audience growth and monetisation. From brokering creator/media partnership models to creating original content and social media management services. Then we test, refine, and scale these models.
Ongoing Support & Helpdesk
Access our on-demand expertise with live dashboards, weekly insights and on-call support, training your team to own the playbook and continuously optimise for growth.
Channel Growth
Social Channels That Outperform, Communities That Stick
We run channels like businesses. Daily publishing, quarterly resets, always-on growth. Our cross functional pod teams bring editorial discipline and creator instincts to every post.
Content Planning & Publishing
Audience Growth
Performance Optimization
Revenue Maximization
Reporting & Actionable Insights
Bondi Rescue
63k to 9.35 Million Subscribers
Grew from 15m to 3.5 Billion+ views
Sunsetting show to 3 new seasons
Built 7 new DTC revenue streams
Studio
Original content. Built for scroll, scale and impact.
Totem Studio creates platform-native originals. Lean teams, low cost, high output. We develop IP that performs across digital, streaming, FAST and Linear, from docu-comedy to creator-led series.
Originals
Branded Entertainment
Creator Collaborations
Shorts & Social Video
Outback Boys
We reimagined a dormant catalogue into Outback Boys, using a lean production model that scaled from 3M to 1B+ views and built Australia’s #1 First Nations creator brand with global reach.
Distribution
Next-Gen Distribution, Global Reach
Our team handles YouTube syndication, FAST, linear, VOD and social distribution across top-tier platforms.
Global Licensing & Syndication
Secure multi-territory deals across traditional broadcasters and digital platforms.
FAST & Linear TV Placement
Launch on leading FAST channels and broadcast networks for mass visibility.
Partner & Owned Channels
Distribute original and third-party content via Totem-owned FAST channels and our partner networks.
YouTube and Social Media syndication
Amplify reach and engagement on YouTube, Facebook, TikTok, Snap, and Instagram.
OTT & Direct-to-Consumer Strategy
Build or optimize your own OTT and branded channels for deeper audience connection.
Brand Partnerships
Your brand, our audience, real results.
6T+
Minutes of
Watch Time
We activate brands through your channels, our channels, global platform partnerships, and the creators we work with - whether through a single creator or our full portfolio. We also build brand channels from the ground up, crafting content that connects, engages, and delivers real impact.
Sponsored Series
Seamless Brand Integrations
Immersive Channel Takeovers
Branded Shorts
Targeted Amplification & Commerce
Digital Rights Management
Protect what’s yours. Unlock what it’s worth.
Totem was invited in 2012 to help YouTube expand across APAC. We don't just use DRM tools, we’ve helped build and shape them for your advantage. Since then we have expanded our operations, also working with Facebook and TikTok to protect your rights. From structured claims to end-to-end monetisation strategies, Totem enables you with the technology to take back control of your rights.
What Is DRM (and Why It Matters)
Digital Rights Management is more than takedowns - it’s about control, clarity, cash flow and insights. We track where your content lives, enforce your rights, and turn unauthorized usage into new revenue, putting you back in the driver’s seat.
How it works
Ingest & fingerprinting
Claim & review
Report & refine
Optimise policies
Let's Work Together
Whether you're a brand, platform, content owner, or future team member we’d love to hear from you. Complete the form and we’ll get back to you.