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“Totem are global leaders helping brands build their online presence."
Felicity McVay, Global Head of Entertainment at TikTok

Totem unlocks new business models and revenue streams for media companies, creators and brands. We connect your content with the most valuable global audiences
through social media.

For over a decade, Totem have designed direct to consumer, social video-based business models for some of the biggest media companies in
the world

Earning the trust of YouTube, Meta, Snapchat, and TikTok as an industry leader in social strategy and monetisation.



  • Media: BBCW (Australia and Global)

  • Kids: Studio 100

  • Philosophy: School of Life

  • Music: Sony Music

  • Media: ABC

  • Education: AFTRS

  • Gaming: Halfbrick Studios

  • VC/Education: Next Ten Ventures


We use data and insights to inform the creation of new content to satisfy your audience and objectives

Whether it's an extension of an existing brand, a reinvention of original IP, or an overhaul of your existing production, Totem can help. Sometimes we build audiences so big, we need more content.



  • Created the No.1 Factual Entertainment Show in the world on Social Media

  • Created the No.1 Food and Drink brand in the world on Facebook

  • Created No.1 most viewed indigenous brand in Australia of all time


Totem’s Consulting, Studio and
AI-fuelled production team join forces to build category leaders that drive unmatched revenue across platforms like YouTube, Facebook, Instagram, TikTok, Snapchat, FAST and linear TV


  • 1 Billion views a month (500% increase in 24-months)

  • Clients generating up to 5x more on social media
    vs linear

  • Extended the life of sunsetting IP

  • Used social data to identify territories for distribution, format sales, etc.


Digital Rights Management

We control your IP across the web. Removing, tracking or monetising all pirated content or copyright infringements

In 2012, YouTube asked us to help them bring onboard the biggest networks, distributors, production companies and creators in APAC. Since then we have expanded our digital rights capabilities across other platforms such as Facebook, TikTok and others.



  • We manage over 1.5 Million claims per year

  • We manage clients in over 10 countries


Totem have built some of the world's biggest brands on social media, across four continents and five platforms. If you want to be a global leading brand or creator, but are unsure how to get there, please reach out. If we think you have what it takes, we will invest in your growth right alongside you and help realise your full potential.

© Totem Global

ABN: 22165498724

BN: 78942 1419

We proudly support our friends at AIME, the Australian Indigenous Mentoring Experience. An organisation committed to ending the cycle of disadvantage between the haves and the have-nots, through mentoring.

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